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Makeup trends come and go. They become famous overnight, but consumers eventually move on. However, ever since Sephora introduced its first BB cream by Dr. Jart in 2011, Korean beauty products have only became more popular.

 

Consumers quickly bought the idea of a cream that could protect and heal skin. What about a all-in-one skin care and makeup potion in a tiny tube? Even better.

 

Convenience is a highly effective strategy in almost any industry. Giving shoppers a highly advanced cushion compact that gives them radiant and even skin, hydrates it, and even contains SPF 50, it’s a marketing success.

 

Following the popular demand of the BB cream, more Korean beauty products flowed into the American market: double cleansers, sheet masks, cushion compacts and more. These aren’t just ordinary products either. The Neogen Milk to Foam Coconut Milk Pure Mild Cleanser feels like coconut frosting, and claims to do an impeccable job at breaking down those stubborn oil-based products.

 

Then there’s the sheet masks. Unlike most skincare products that promise to give gradual effects, these sheet masks guarantee instant results. A Blossom Jeju Petal Mask will soften, plump, exfoliate, nourish, brighten, and firm the skin. A MISSHA Super Aqua Cell Renew Snail Hydro Gel Mask contains snail mucin that targets aging, and provides a soothing experience for your skin.

 

Who could resist experimenting with an adorable TONYMOLY Petite Bunny Gloss Bar? Even lip creams and tint gives consumers a hydrating experience as well as a soft, natural colour.
 

 

The central idea behind Korean products is to target skin care. Consumers are encouraged to try a series of luxurious yet affordable products that creates an effortless, natural-looking enhancement to their skin. During a consumer era where kale and fitbits are sales favourites, Korean beauty industries have grasped the perfect opportunity to appeal to consumer lifestyles. Why not look radiant with and without makeup?